Paper flowers for MoMu Antwerp, Summer 2021.
The Antwerp Fashion Museum had been closed for a thorough renovation and would be re-opening at the start of September 2021. With everyone catching their breath after a tumultuous year, not in the least in the world of fashion, the museum wanted to grab the occasion to spread a message of hope. Their re-opening campaign featured colourful models, their faces decorated with naïve flowers. We were approached to craft a whole bunch of paper flowers to match the atmosphere of these images. Together with a candle and a personal note, the flowers were put in screen-printed boxes and sent to the museum’s most precious contacts across the globe.
Museum campaign by creative director Isabella Burley, photographer Hanna Moon, stylist Agata Belcen and make-up artist Inge Grognard. Thanks to David Flamée and the MoMu team for giving us this wonderful assignment!